Amazon’s fashion design-specific AI initiative—AI Designer—has been in development since 2017. This is a program that creates garment designs independently.
Amazon is nearing the trial stage for AI Designer which was developed in Amazon Lab126, a research and development company founded in 2004 by Gregg Zehr, who is the design guru who developed Amazon’s Kindle line of e-readers and tablets.
AI designer uses a generative adversarial network that uses vast datasets and two competing neural networks to distinguish what is stylish and what isn’t. For data, the system has significant data and images that can be harvested from social media and print sources.
Will AI Designer replace fashion designers?
Even bigger questions are likely to arise concerning intellectual property. Will Amazon own the rights to its designs? How will Amazon go about protecting its designs from knockoffs and design pirates?
IACC Workshop with Google (10/8/2020)
The International AntiCounterfeiting Coalition (IACC) will present an online workshop with Google on Thursday, October 8th. The workshop is free to members and $50 for nonmembers.
Annabelle DanielVarda, Legal Director for Trademarks from Google, will cover an overview of Google’s counterfeit policies and measures to combat counterfeits across its products. Of special interest will be a discussion of Google’s new Counterfeit Removal Policy for Google Search launched in June. This new removal policy specifically targets webpages selling counterfeit goods. According to the policy, trademark owners (or their agents) can report and request the removal of a webpage selling counterfeits from Google Search results. Based on the notices received, Google will also develop a demotion signal to penalize frequently reported sites and reduce their visibility in search results.
To register go to the IACC’s training webinar page.