South Korea has a reputation as a leading counterfeiting country along with China in Asia. In 2012, South Korea confiscated 57,005 counterfeit goods domestically, up from 5,363 in 2006.
The market for fakes in Korea is driven by a ‘counterfeit street culture’—a fake fashion world where hard to find designer brands are counterfeited and sold on the street corners. It’s a real ‘in thing’ in Seoul, the 5th wealthiest city in the world, which is emerging as a fashion capital in Asia. Seoul is young and tech savvy. K Pop is a South Korean style of pop music that incorporates many different music styles including Latin, hip-hop and traditional Korean.