Alibaba’s Good Faith Takedown program

Counterfeit products have allegedly been sold on Alibaba Group Holding Ltd for many years, as well as on Taobao, one of Alibaba’s platforms.

Alibaba installed a good faith takedown program, which took effect April 1, 2015, to deal with the sale of counterfeit products offered for sale. Brands registering for the program have their complaints reviewed in one to three business days, compared to five to seven days previously. Additionally, a customer service official has been assigned to oversee the program.



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