Costco was recently found guilty of trademark counterfeiting and has been ordered to pay a total of $19.3 to Tiffany for selling engagement rings that were not made by Tiffany and were marketed as “Tiffany” engagement rings.
Costco, which intends to appeal the decision, had argued that it was using “Tiffany” as a generic term to describe a ring’s setting and had also argued that the items were not stamped or marked with the Tiffany name, nor were they sold in Tiffany’s distinct blue boxes or bags.