McDONALD’S LOSES ‘BIG MAC’ TRADEMARK IN THE EU

In a European union case ruling, McDonald’s Corp has lost its rights to the trademark “Big Mac” in favor of the Ireland-based fast-food chain Supermac’s.

Supermac said it had never had a product called “Big Mac,” suggesting McDonald’s had used the similarity of the two names to block the Irish chain’s expansion.

Supermac’s, revoked McDonald’s registration of the trademark, saying that the world’s largest fast-food chain had not proven genuine use of it over the five years prior to the case being lodged in 2017. The ruling allows other companies as well as McDonald’s to use the “Big Mac” name in the EU.

Supermac was founded by Pat McDonagh who earned the nickname Supermac as an Irish teenager in the late 1960s when he guided his school to a football victory over St. Gerald’s, a more fancied team. He opened the first Supermac in Ballinasloe, a town in county Galway, in 1978. The company now has 106 outlets across Ireland and Northern Ireland.

One comment

  1. I want to express some thanks to you for bailing me out of such a condition. Just after checking through the world wide web and getting advice that were not pleasant, I figured my entire life was well over. Being alive devoid of the solutions to the difficulties you have solved by means of the guideline is a crucial case, as well as the ones that might have in a negative way damaged my entire career if I had not noticed your blog. Your actual knowledge and kindness in touching almost everything was important. I’m not sure what I would’ve done if I hadn’t discovered such a step like this. I’m able to at this point relish my future. Thanks for your time so much for this specialized and result oriented help. I will not be reluctant to recommend your site to any person who ought to have guide about this topic.

Comments are closed.