google’s counterfeit removal policy for google search

IACC Workshop with Google  (10/8/2020)

The International AntiCounterfeiting Coalition (IACC) will present an online workshop with Google on Thursday, October 8th. The workshop is free to members and $50 for nonmembers.

Annabelle DanielVarda, Legal Director for Trademarks from Google, will cover an overview of Google’s counterfeit policies and measures to combat counterfeits across its products. Of special interest will be a discussion of Google’s new Counterfeit Removal Policy for Google Search launched in June. This new removal policy specifically targets webpages selling counterfeit goods. According to the policy, trademark owners (or their agents) can report and request the removal of a webpage selling counterfeits from Google Search results. Based on the notices received, Google will also develop a demotion signal to penalize frequently reported sites and reduce their visibility in search results.

To register go to the IACC’s training webinar page.

https://www.iacc.org/training/webinars

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