Alibaba to establish an advisory board to protect IP in 2017

Alibaba plans to establish an advisory board of brands and trade associations to help protect intellectual property in 2017. This is in addition to other steps the e-commerce giant has taken, noticeably its Good Faith Program, which has much in common to a DMCA Takedown Notice. Alibaba kicked-off the Program in 2015 and gave it a boost earlier this year with the introduction of an IP Joint-Force System. By August of 2016 Alibaba had removed more than 380 million counterfeit product listings and closed 180,000 offending stores while working with over one thousand brands.

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